What is Black Hat and White Hat SEO Marketing?

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SEO an abbreviation for search engine optimization has become one of the most crucial tools in writing the success story of any E-commerce website. A well planned and executed SEO marketing strategy is powerful enough to change the fate of the E-commerce company. Good SEO marketing will not only make you visible on the internet but will also play an important role in driving more and more people to your website. In nutshell if we say if you have a good team to take care of SEO marketing then no one can stop you in climbing the success ladder in online business.

Black Hat and White Hat SEO Marketing!

As the name suggests, black hat and white hat SEO marketing are two methods exactly opposite of each other. Depending on the business goals and values, companies select any one of these and get the results they desire. Approach of the SEO marketing team plays a very crucial role in deciding the fate of the E-commerce website.

Black Hat Marketing

The companies which adopt unethical means which are against SEO policies and guidelines to achieve fast and soaring high result is referred as black hat SEO marketing. It is very important to understand that success can never be achieved over night and you have to work steadily with dedication in order to achieve you goals. Black hat marketing may fetch you overnight success and high visibility on internet but over the period of time, company may face serious consequences like facing a ban on internet.

New comers and their myths!

Many new marketing personnel enter the industry with a myth that E-commerce is fast growing industry from where they can make fast and easy money. In order to make easy money they not only resort to unethical ways but also try to fool the SEO. But often they are unaware of changing algorithms of SEO and get caught. This leads to serious consequences like facing ban.

White Hat Marketing

As the name suggest it is the ethical way of securing a good ranking and visibility on SEO. In white hat marketing, team make sure that they follow the Do’s and Don’ts of Google. Right path may seem to be long but it will produce long term results for your company. It will not only fetch dedicated customers for you but create a good name and reputation for your company.

SEO has become one of the necessities of any E-commerce company. Now it completely depends on them to take the wrong path and eye on short term goals and success or take the right path and flourish for years to come.

iBrandox is a renowned website development and marketing company in Singapore that can play an important role not only in improving your visibility and SEO ranking but also in driving maximum number of potential clients to your website in the most ethical way possible and as per the guidelines of Google. Commitment, experience and dedication are the values for which iBrandox is known for.

09 Mar 2018 By iBrandox
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